Branding and New
Product Introduction

You don't get a second chance at a first impression

Launching a new product properly demands an experienced hand to corral all of the needed elements, from pricing and margins, to distribution deals and sales strategies. These days, what is also critical is a sound online strategy.

Give your new product or service the best possible chance of finding the right audience, without distracting you from continuing to grow your business.

As the past owner of an ad agency, I helped to shepherd dozens of products and services into the marketplace for my clients. I can bring together a talented team of professionals to make it happen, from graphic and web design, to packaging and PR.

If your entire company needs a new marketing focus, I can also drive change through brand name development, logos, packaging, and effective merchandising.