I’m an advocate of online marketing, which is replacing yellow pages, trade journals, and other traditional media. I have experience directing the development of business websites, including robust, stand-along ecommerce sites.
Every business needs and online marketing strategy. But taking your business online or starting a stand-along web business can be an expensive and risky proposition, especially in the hands of single-faceted agencies that only know the online world.
You need to recognize the potential of new markets without losing site of your core strengths, distribution channels, and markets. I can bring a calm and balanced approach to exploiting new online channels and marketing strategies without taking your eye off of existing opportunities.